Free 30-Minute Live Masterclass
How To Get Your WholeTeam Recognised AndTrusted On LinkedInHow To Get Your Whole TeamRecognised And TrustedOn LinkedIn
Without Anyone Becoming A “LinkedIn Person”
A LinkedIn system clear enough that no one on your team is left wondering what to post, so the firm becomes the name people recognise when they look you up, and prospects reach the first call already knowing who you are.
[DAY], [DATE] [MONTH] 2026 · [TIME] [TIMEZONE]
Live with Aleyx Ward. Replay sent to everyone who registers.
The system used by professional services firms in law, accounting, advisory and finance to get their whole team showing up, not just the founder.
This is for you if you’ve ever said one of these out loud
“I've been telling my team for a year that we need to be on LinkedIn. They agree. Nothing happens.”
“Every time I sit down to write a post myself, it feels like I'm bragging and I close the tab.”
“Every firm in our space says the same things on their website. I don't know how to be different.”
“Our pipeline still rests on me and my Rolodex. One day that runs out.”
“We did a flurry of posts three months ago. Then it died.”
If any of those sound like the inside of your own head, this 30 minutes is built for you.
What you’ll walk out with
A clear picture of what a prospect sees when they look up your firm right now
Not your homepage. Your team's LinkedIn profiles. We'll show you what a referral is actually meeting, and what changes when you fix it.
The lens for finding the stories your team is already telling clients
Your team isn't short of things to say. They solve story-worthy problems every week and post none of them. You'll learn the questions that pull those stories out of any team member in under ten minutes.
A live demo where I pull a real story out of someone in the room
Watch it happen, then watch the room go 'wait, we have a hundred of these.' That moment is the whole point.
A simple system your whole team can actually keep running
Not a content calendar nobody touches after week three. A rhythm built for people with billable hours, partners with full diaries, and zero patience for marketing-speak.
Most firms try to “post more.” Then it dies in three weeks.
You already know the pattern.
Someone brings up LinkedIn in a meeting. Everyone nods. A flurry of posts goes up. Two of the partners get into it. Then a big client matter lands, the marketing calendar slides off the agenda, and three months later you’re back at the same conversation. Different quarter, same death.
This isn’t a laziness problem. It’s not even a time problem, not really.
It’s that nobody on your team has been given a clear answer to the question that kills every LinkedIn effort before it starts:
“What am I supposed to post about?”
Without that, posting feels like guessing. Guessing feels like bragging. And bragging is the thing every good professional services person quietly refuses to do.
The system I teach in this masterclass starts from a different place. Your team already has the material. They’re using it every day, in client meetings, on calls, in the corridor. It’s just walking out the door unrecorded.
When LinkedIn starts filling with generic AI-written content (it already is), the firms that win the next 18 months are the ones whose real people share real stories that real clients lived. That isn’t a content strategy. It’s a trust strategy.
This masterclass is the first step.
Your host
About Aleyx
I’m Aleyx Ward. I help professional services firms get recognised and trusted on LinkedIn by pulling out the stories their team is already telling, and giving them a way to share those stories without anyone feeling like they’re poking their chest out.
I’m not a “content guru.” I don’t believe in posting for the sake of posting. I think the strongest LinkedIn presence a firm can build is the one that sounds like the people who actually do the work, talking the way they talk in a client meeting.
This masterclass is the first 30 minutes of that.
The 30 minutes, beat by beat
- 01
The firm that's one person wide
What a prospect actually sees when they look up your team today, and the trust signals every silent CV-style profile is wasting.
- 02
Why “post more” always fails
The real reason your last attempt died in three weeks. Hint: it isn't laziness, and it isn't time.
- 03
The lens (taught, then run live in the room)
The handful of questions that turn an ordinary week of client work into something worth posting. Then we pull a real story out of someone live.
- 04
Sounding like you, not like marketing (and not like AI)
Why story-led posting sidesteps the bragging problem, and why real stories told by real people are about to become the most valuable currency on LinkedIn.
- 05
Your free first step
What I'll do for everyone in the room after the call, so you walk out with something tangible, not just notes.
Bonus, for everyone who registers
What you get after the masterclass
Everyone who shows up live (or watches the replay) is invited to a free “what a prospect sees when they look up your team” review.
It isn’t a generic audit.
I’ll personally look at the LinkedIn profiles of three to five people on your team, and tell you, in plain language, what a prospect, referral, or potential hire is meeting right now, and the specific things that are getting in the way of trust.
You get a short written summary, the exact changes I’d make, and a clear next step if you want to take it further.
No pitch. No pressure. The review is the whole thing.
Quick answers
Built for you. The sweet spot is 11 to 200 headcount. The system runs the same way at 14 as it does at 90, just with fewer people in the room.
No. The whole point is the opposite. The system runs on the stories they already tell clients, not on writing skill. Most of the work happens in ten to twenty minutes of structured conversation, not at a keyboard.
No. The 30 minutes is the teach. The free profile review afterwards is opt-in and separate, and even that has no pitch attached.
Yes. The replay goes to everyone who registers, even if you can't make it live.
You don't need to, but if a partner or two can sit in with you, the part where I pull a story out live becomes a lot more useful.
That's exactly the conversation we're having in Beat 2. The short answer: most firms try to do LinkedIn by posting more. This system starts from a different place, which is why it sticks where the others didn't.
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[DAY], [DATE] [MONTH] 2026 · [TIME] [TIMEZONE] · 30 minutes live, plus Q&A